Become Customer Centric and Accelerate Business Outcomes – SAP Emarsys Customer Engagement
Businesses often have an inside out view of the experience they deliver, comparing themselves to direct competitors to benchmark their performance. But customers take a much broader and more holistic view of the experience. To avoid losing customers, businesses must meet the increasingly high bar for what a “good” experience is. This white paper discusses how businesses can become more customer-centric and the benefits they can realise by improving customer experiences.